Barkali Virgin House in Moscow
Looking at the designer brand house above is an envy. Abba's song titled 'Money Money Money' rang in my head.
" Money, money, money
Must be funny
In the rich man's world
Money, money, money
Always sunny
In the rich man's world
Aha-ahaaa
All the things I could do
If I had a little money
It's a rich man's world"
Bvlgari Residences in London
According to a report by the Harrison Group and American Express, the global spending on luxurious brands increased by around 8% in 2011, which on monetary terms equals to $359 billion.
And all of this isn’t just about super rich folks's obsession on luxurious amenities and products. Their hi-end lifestyle preferences now is a designer luxury brand tags residence - so that they can associate with their favorite brands in the space they live in.
And all of this isn’t just about super rich folks's obsession on luxurious amenities and products. Their hi-end lifestyle preferences now is a designer luxury brand tags residence - so that they can associate with their favorite brands in the space they live in.
These are several reasons to why the uber rich spend the big bucks on the 'trusted brand' properties :
1. Innovation in the property market
2. High clientele services
3. The design of these apartments
4. For investment and long term quality balance.
5. The trust factor of owning a branded commodity
- The brands assure one of the best service and build quality of these properties
- The brands secured these assets as viable options for resale
- A piece of branded residence will command almost 33% extra price on an average, when compared to non branded properties around them.
- With the change in location, the increments in value also changed. (From 5.7% in Jakarta, 45% in Puerto Rico to as high as 120% in locations such as Dubai).
The Armani Hotel at Burj Khalifa in Dubai
With real estate being one of the most prominent area where the rich are spending millions to own their dream home, global brands are looking for every country and opportune zone to promote their unique luxury residential properties, like the Armani Hotel at Burj Khalifa in Dubai, Pininfarina Tower in Miami, Bvlgari Residences in London, Barkali Virgin House in Moscow, and Porsche Design Tower in Florida.
Pininfarina Tower in Miami
Porsche Design Tower in Florida.
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